Creates the "I love NY outdoors" program; such program shall require the commissioner of economic development to develop a marketing strategy that would promote New York as a premiere destination for hunting and fishing; appropriates $2,500,000 therefor.
NEW YORK STATE ASSEMBLY MEMORANDUM IN SUPPORT OF LEGISLATION submitted in accordance with Assembly Rule III, Sec 1(f)
BILL NUMBER: A5573
SPONSOR: Brabenec TITLE OF BILL:
An act to amend the economic development law, in relation to creating
the "I love NY outdoors" program; and making an appropriation therefor
PURPOSE OR GENERAL IDEA OF BILL:
The purpose is to create a program for the promotion of New York's vast
outdoor opportunities including hunting and fishing
SUMMARY OF PROVISIONS:
Section 1: Adds a new Article*9-B to the Economic Development 'Law
creating the "I Love NY Outdoor" Program. This section provides that the
dommissioner of the Department of Economic Development shall be respon-
sible for producing or contracting productions of materials for packages
relative to hunting and fishing vacations and accommodations.
Section 2: Provides an appropriation of $2,500,000 to the Department for
the purpose of developing materials necessary for compliance with the
law
Section 3: Provides an immediate effective date.
JUSTIFICATION:
Every year millions of people head to the outdoors in search of some-
thing.- Some go looking for the monster whitetail deer of the Adiron-
dacks, others head to the Great Lakes in search of landlocked salmon and
many-look to see the a rare pair of mating loons. Whatever the desire,
New York's outdoors can service all of these wishes. Unfortunately,
there is no program in New York aimed at developing specific information
geared toward the hunting and fishing industry. As an industry that
spends $6 billion annually in the state, there is definitely -a market
that needs further assistance in development. In addition to the revenue
generated by sportsmen and women in New York, this industry. has a mini-
mal cost to local governments. In fact, local governments benefit a
great deal from the sporting industry as they receive the greatest
portion of the sales tax revenue generated from monies spent by outdoor
enthusiasts.
PRIOR LEGISLATIVE HISTORY:
03/24/20 referred to tourism, parks, arts and sports development
FISCAL IMPLICATIONS FOR STATE AND LOCAL GOVERNMENTS:
$2,500,000 investment for creation of program materials
EFFECTIVE DATE:
Immediately.
