Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.
NEW YORK STATE ASSEMBLY MEMORANDUM IN SUPPORT OF LEGISLATION submitted in accordance with Assembly Rule III, Sec 1(f)
BILL NUMBER: A10611A
SPONSOR: Woerner TITLE OF BILL:
An act to amend the insurance law, in relation to digital advertisements
of insurance agents and brokers
PURPOSE:
To remove the requirement for digital advertisements and websites refer-
ring to an insurer to include the insurer's full name and principal
office.
SUMMARY OF PROVISIONS:
Section 1 of the bill removes the requirement in Section 2122(b) of the
Insurance Law for agents and brokers to display the insurer's full name
and the name of the city, town or village of its principal office in
digital advertisements or websites that refer to an insurer.
Section 2 is the effective date.
DIFFERENCE BETWEEN ORIGINAL AND AMENDED VERSION (IF APPLICABLE):
The A print narrows the bill to only remove this requirement for digital
advertisements and websites that refer to the insurer. Physical adver-
tisements and other materials would still need to include the insurer's
full name and the location of its principal office.
JUSTIFICATION:
The bill modernizes the Insurance Law by removing outdated, burdensome,
and unnecessary requirements related to advertisements by insurance
producers. It removes an outdated provision of the Insurance Law requir-
ing that when producers use digital advertisements or websites that
refer to an insurer, the advertisement or website must display the
insurer's full name and the name of the city, town or village of the
insurer's principal office. This outdated law serves no public policy
purpose in today's modern society and is unnecessarily burdensome upon
producers who must clutter advertisements and Internet web pages with
meaningless text. The law may have been helpful to consumers in the
days before widespread advertising on television, the Internet and
social media. Today, the vast majority of consumers can identify insur-
ers from company logos and other common names or abbreviations that may
not necessarily encompass the insurer's full name. There is also no
particular reason for advertisements to display the location of an
insurer's principal office. Consumers are more concerned with the
location of the company representative who will provide them with
service.
LEGISLATIVE HISTORY:
New bill.
FISCAL IMPLICATIONS:
None.
EFFECTIVE DATE:
This act shall take effect immediately.
STATE OF NEW YORK
________________________________________________________________________
10611--A
IN ASSEMBLY
March 13, 2026
___________
Introduced by M. of A. WOERNER, McDONALD -- read once and referred to
the Committee on Insurance -- committee discharged, bill amended,
ordered reprinted as amended and recommitted to said committee
AN ACT to amend the insurance law, in relation to digital advertisements
of insurance agents and brokers
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. Subsection (b) of section 2122 of the insurance law is
2 amended to read as follows:
3 (b) (1) Every agent of any insurer and every insurance broker shall,
4 in all advertisements, public announcements, signs, pamphlets, circulars
5 and cards, which refer to an insurer, set forth therein the name in full
6 of the insurer referred to and the name of the city, town or village in
7 which it has its principal office in the United States.
8 (2) This subsection shall not apply to digital advertisements. For
9 the purposes of this section, "digital advertisement" means any communi-
10 cation delivered by electronic means, including but not limited to
11 website, text, email or chat room, that is intended to be used for
12 the purposes of marketing, solicitation, or dissemination of informa-
13 tion related, directly or indirectly, to goods or services provided by
14 the digital advertiser or a third party.
15 § 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD15147-02-6
