New York State Assembly

 
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•  Chamber Video/Transcript 

A10611 Summary:

A10611 Actions:

A10611 Committee Votes:

Committee:INSURANCE   Chair:Weprin      
DATE:05/20/2026AYE/NAY:22/0  Action: Favorable refer to committee Rules        
Weprin
Aye
Blankenbush
Aye
Cook
Excused
Hawley
Excused
Lavine
Aye
Gandolfo
Aye
Steck
Aye
Jensen
Aye
Dilan
Aye
Blumencranz
Aye
Hunter
Aye
Bendett
Aye
Bronson
Aye
Chludzinski
Aye
Forrest
Aye
Anderson
Aye
Cruz
Aye
Bores
Aye
Lunsford
Aye
Berger
Aye
Eichenstein
Aye
Kay
Aye
Yeger
Aye
Wieder
Aye
Lee
Excused

Committee:RULES   Chair:Glick      
DATE:06/02/2026AYE/NAY:27/0  Action: Favorable         
Heastie
Excused
Ra
Aye
Pretlow
Aye
Hawley
Aye
Cook
Excused
Blankenbush
Aye
Glick
Aye
Brabenec
Aye
Dinowitz
Aye
Palmesano
Aye
Colton
Aye
Reilly
Aye
Magnarelli
Aye
Smith
Aye
Paulin
Aye
Jensen
Aye
Peoples-Stokes
Excused
Gandolfo
Aye
Benedetto
Aye
Lavine
Aye
Lupardo
Aye
Braunstein
Aye
Davila
Aye
Hyndman
Excused
Rozic
Aye
Bronson
Aye
Hevesi
Aye
Hunter
Aye
Taylor
Aye
Cruz
Aye
Vanel
Aye

A10611 Floor Votes:

A10611 Memo:

NEW YORK STATE ASSEMBLY
MEMORANDUM IN SUPPORT OF LEGISLATION
 submitted in accordance with Assembly Rule III, Sec 1(f)



 
BILL NUMBER: A10611A
 
SPONSOR: Woerner

 
TITLE OF BILL:
 
An act to amend the insurance law, in relation to digital advertisements
of insurance agents and brokers
 
 
PURPOSE:
 
To remove the requirement for digital advertisements and websites refer-
ring to an insurer to include the insurer's full name and principal
office.
 
 
SUMMARY OF PROVISIONS:
 
Section 1 of the bill removes the requirement in Section 2122(b) of the
Insurance Law for agents and brokers to display the insurer's full name
and the name of the city, town or village of its principal office in
digital advertisements or websites that refer to an insurer.
 
Section 2 is the effective date.
 
 
DIFFERENCE BETWEEN ORIGINAL AND AMENDED VERSION (IF APPLICABLE):
 
The A print narrows the bill to only remove this requirement for digital
advertisements and websites that refer to the insurer.  Physical adver-
tisements and other materials would still need to include the insurer's
full name and the location of its principal office.
 
 
JUSTIFICATION:
 
The bill modernizes the Insurance Law by removing outdated, burdensome,
and unnecessary requirements related to advertisements by insurance
producers. It removes an outdated provision of the Insurance Law requir-
ing that when producers use digital advertisements or websites that
refer to an insurer, the advertisement or website must display the
insurer's full name and the name of the city, town or village of the
insurer's principal office.  This outdated law serves no public policy
purpose in today's modern society and is unnecessarily burdensome upon
producers who must clutter advertisements and Internet web pages with
meaningless text.  The law may have been helpful to consumers in the
days before widespread advertising on television, the Internet and
social media.  Today, the vast majority of consumers can identify insur-
ers from company logos and other common names or abbreviations that may
not necessarily encompass the insurer's full name. There is also no
particular reason for advertisements to display the location of an
insurer's principal office. Consumers are more concerned with the
location of the company representative who will provide them with
service.
 
 
LEGISLATIVE HISTORY:
 
New bill.
 
 
FISCAL IMPLICATIONS:
 
None.
 
 
EFFECTIVE DATE:
This act shall take effect immediately.

A10611 Text:

 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                        10611--A
 
                   IN ASSEMBLY
 
                                     March 13, 2026
                                       ___________
 
        Introduced  by  M.  of A. WOERNER, McDONALD -- read once and referred to
          the Committee on Insurance  --  committee  discharged,  bill  amended,
          ordered reprinted as amended and recommitted to said committee
 
        AN ACT to amend the insurance law, in relation to digital advertisements
          of insurance agents and brokers
 
          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:
 
     1    Section 1. Subsection (b) of section 2122  of  the  insurance  law  is
     2  amended to read as follows:
     3    (b)  (1)  Every agent of any insurer and every insurance broker shall,
     4  in all advertisements, public announcements, signs, pamphlets, circulars
     5  and cards, which refer to an insurer, set forth therein the name in full
     6  of the insurer referred to and the name of the city, town or village  in
     7  which it has its principal office in the United States.
     8    (2)  This  subsection  shall not apply to digital advertisements.  For
     9  the purposes of this section, "digital advertisement" means any communi-
    10  cation  delivered  by electronic  means, including but  not  limited  to
    11  website,  text, email or chat room,  that  is intended  to  be  used for
    12  the purposes of marketing,  solicitation,  or dissemination  of informa-
    13  tion related, directly or indirectly, to goods or services  provided  by
    14  the digital advertiser or a third party.
    15    § 2. This act shall take effect immediately.
 
 
 
 
 
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD15147-02-6

A10611 LFIN:

 
NO LFIN

A10611 Chamber Video/Transcript: