Small businesses are the heart of our communities, dotting Main Streets with character and fostering personal connections among neighbors. These businesses serve as job creators and drive innovation. Their value is further highlighted by the 2024 Empire State Development Annual Report on the State of Small Businesses, which notes that small businesses comprise 98% of the state’s businesses. Participating in Small Business Saturday, celebrated annually on the Saturday following Thanksgiving, is an opportunity for New Yorkers to show support for independently owned local shops and services.

First observed in 2010, Small Business Saturday has quickly helped promote the significance of shopping locally. Consumers are enthusiastically supportive, according to a recent survey, 93% of consumers plan to shop small this holiday season. The same survey noted, “two in three of these consumers say they’re driven to spend more at small shops by a strong desire to support small and local businesses.”

Moreover, the day emphasizes the impact of small businesses on the local economy. Studies show that an estimated $68 out of every $100 spent at local stores stays right in the community, creating a ripple effect that benefits everyone. In return, many small businesses give back to the people of the community by hosting or sponsoring events, supporting youth sports, donating to local charities and forming partnerships with other local businesses. When small businesses succeed, it empowers local entrepreneurs, preserves the unique character of our communities and fosters economic strength.

By highlighting the value of our friends and neighbors, Small Business Saturday encourages everyone to make more thoughtful choices beyond just one day, reinforcing the importance of supporting local shops and services throughout the year. For this reason, I encourage New Yorkers to search for that unique, one-of-a-kind item at your neighborhood shop and support your local community this holiday season.