NYC Go Purple Day: de Blasio Administration Launches New Ad Campaign, Illuminates City in Purple to Raise Awareness about Domestic Violence


In honor of NYC Go Purple Day, the de Blasio Administration today launched a new ad campaign to raise awareness about domestic violence. These ads will run on three Clear Channel jumbotorons in Times Square through Friday. Additionally, buildings and landmarks across the City will light up in purple, including City Hall, One Police Plaza, the Yankee Stadium jumbotron, all five Borough Halls and the Parachute Jump at Coney Island.

October is National Domestic Violence Awareness Month and purple is the symbolic color to raise awareness about domestic violence. On NYC Go Purple Day, Administration, elected officials and volunteers in all five boroughs will conduct outreach and provide information about domestic violence to New Yorkers in public spaces. All New Yorkers, including City employees, are encouraged to wear purple and post photos on social media with the hashtag #NYCGoPurple and #DVAM2017.

During Domestic Violence Awareness Month and throughout the year, the City encourages all New Yorkers to:

  • Recognize and speak out against intimate partner violence, gender injustice and all forms of abuse.
  • Offer unconditional support to someone who has experienced violence.
  • Speak up against statements that promote violence.
  • Get help from an expert, advocate, or other professional.
  • Help share resources with those who need help: NYC DV Hotline 1-800-621-4673; 911 in emergencies; for information and connection to services, call 212-788-3156 and ask for OCDV’s Family Justice Centers.

"In 2016, the number of orders of protection as a result of domestic violence has reached a 5-year high. In addition, it was found that women were victims in more than 60% of reported assaults. As a Member of the Legislative Women's Caucus I will continue to work with my colleagues to ensure that we strengthen and improve response and assistance available to victims, survivors and children who are experiencing domestic violence and to bring awareness so that victims know they are not alone," said Assembly Member Rebecca Seawright.

The de Blasio Administration has made an unprecedented effort to reduce domestic violence in New York City. In May, the City released its Domestic Violence Task Force report, a $7 million plan to better apprehend abusers and ensure support for survivors. In 2016, the City opened the Staten Island Family Justice Center, the City’s fifth, and completed the de Blasio administration’s vision of having a Center in every borough. For more information on events happening throughout the month and services for survivors, call 212-788-3156 or visit the website at